Scientific Poster Lab: Visual Methods to Reach Different Target Groups

Scientific posters are an integral part of the daily work of scientists. Usually, you design them for an expert group with special pre-knowledge. But sometimes there are also posters required to explain your work to a much broader target group – for example, at "Open House" events. In this workshop you will learn visual methods that will help you convey your message to a lay audience – and also, how you can re-use this competence to enhance your poster presentations for peer groups as well.

First Day
You will receive short introductions to topics such as:

how to create comprehensible information graphics
utilizing color, layout and text-image compositions
where to find image and graphic sources to work with

You will also develop your own core message for your poster, particularly for a broader target group.

This will help you redesign your own poster at your own pace at home, in preparation for the second day of this workshop (mandatory).

Second Day
We will meet face-to-face and work together on your drafts by giving and receiving feedback in a safe space. Afterwards you will be able to use the ideas and suggestions for your future work on this and other poster drafts.

Requirements
For this workshop, a basic knowledge about research communication (e.g. from one of our basic courses) is helpful.
Please bring your own laptop for the second session. 

HRA’s Project for Research Communication:
This event is part of a larger research communication project which is funded by the Claussen-Simon-Stiftung. 
The event is open to all users of the Hamburg Research Academy, participation is free of charge. Please register here.

Target groups: doctoral researchers, postdocs, junior research group leaders, w1 professors